Launched in September of 2019, Bravo Sierra has experienced a period of rapid growth and strategic partnerships. The insider-led $12 million Series A funding round happened months ahead of plan to fuel its ambitious development plan.
WHO: Bravo Sierra is a pioneering nontraditional defense contractor that engineers performance products to meet the needs of both the military and civilian consumers. The US military-inspired line was founded by Benjamin Bernet and Justin Guilber, who refer to the military as the original wellness lifestyle brand, and crowdsourced ideas by testing products with 1,000 active members of the U.S. Special Forces, including Army Rangers, Navy Seals, Green Berets, and Marine Raiders. The company will contribute 5% of its sales to the M.W.R. (Morale, Welfare, and Recreation) programs, which offer a complete range of community support programs to US service members, veterans, and their families. The range is genderless and all priced under $14. The brand will be available on global military bases and through the brand’s website.
WHY: The investment will accelerate the company’s strategic initiatives, including the development of its omni-channel distribution, while propelling product development into new categories. It will also provide capital for the company’s social manufacturing technology platform to deploy at scale. This platform will act as the cornerstone of Bravo Sierra’s Research & Development center, government contracting initiatives, and community beacon geared toward a broader audience.
IN THEIR OWN WORDS: “Our investors share our vision that the military ethos can and will be a unifying standard for a modern, inclusive and diverse society—with shared values that define the American idea. Their ongoing support has allowed Bravo Sierra to execute on its mission to serve with purpose and define a new, constructive, business model centered around consumer-centric wellness and innovation,” said company founder and Co-CEO Justin Guilbert.
“Advancing our mission means bringing better access to clean, sustainable and high-performing products, without vanity price premium, and strengthening our unique product development infrastructure,” continued founder and Co-CEO Benjamin Bernet.
“Bravo Sierra’s radically innovative approach to the CPG industry has brought to light an entirely new category of opportunity in the space,” said Hugues de Braucourt, Partner at Global Founders Capital. “The Bravo Sierra team immediately understood the modern consumer’s relationship with the U.S. Military and knew that a company rooted in military values was an ideal that Americans could get behind—particularly if it delivered on its promise. Within months of their launch, Bravo Sierra gained global distribution in hundreds of armed forces locations and is quickly becoming one of the most promising wellness brands we’ve seen. We’re excited to see this latest investment propel the brand and the company to new heights.”
DETAILS:
